Qualcomm Sounds Nervous About Apple, MacBook Air and Perfection, What’s Next for MacBook Air?
Today's Above Avalon Daily email contains the following stories:
Qualcomm Sounds Nervous About Apple
MacBook Air and Perfection
What’s Next for MacBook Air?
Today's update will have a few follow-up stories to topics that we have discussed. We will begin with new comments from Qualcomm's CEO regarding Apple's modem. The discussion will then turn to the MacBook Air and the idea that the form factor has been perfected. We conclude with my thoughts on Apple's mission for the MacBook Air over the next five to ten years.
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Qualcomm’s Ridiculous Mac Ad, Publishers Talk up Apple News, Drivers Behind Apple News’ Success
Hello everyone. Happy Tuesday. The discussion begins with my thoughts on Qualcomm’s ridiculous Mac ad involving Justin Long. The update then turns to Apple News and publishers talking up the service. We look at why Apple News is working for publishers.
Qualcomm’s Ridiculous Mac Ad
In a cycle that seemingly never ends, Qualcomm and partners are trying once again to stop Apple’s Mac momentum. The back-and-forth goes back decades. The now iconic “Get a Mac” ad campaign from the 2000s kicked off an era of unprecedented mind share shifting that is still ongoing. One way of summing up the era was that the Mac had the cool factor and the PC (i.e. Windows-powered laptops and desktops) did not.
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