Hello everyone. Happy Tuesday. The discussion begins with my thoughts on Qualcomm’s ridiculous Mac ad involving Justin Long. The update then turns to Apple News and publishers talking up the service. We look at why Apple News is working for publishers.

Qualcomm’s Ridiculous Mac Ad

In a cycle that seemingly never ends, Qualcomm and partners are trying once again to stop Apple’s Mac momentum. The back-and-forth goes back decades. The now iconic “Get a Mac” ad campaign from the 2000s kicked off an era of unprecedented mind share shifting that is still ongoing. One way of summing up the era was that the Mac had the cool factor and the PC (i.e. Windows-powered laptops and desktops) did not.

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