Apple Pushes Apple Watch for Kids, Apple Watch SE 3 Rumors, Apple Watch New User Trends
We begin by examining Apple’s new minisite: “Apple Watch For Your Kids.” The discussion then turns to Apple Watch SE 3 and its connection to Apple’s sales pitch to parents. The update concludes with a look at my Apple Watch unit sales growth figures, new user totals, and adoption figures.
Hello everyone.
It’s good to be back after a mini vacation. Over the coming days, we will gradually get back into the swing of things. Fortunately, the tech news flow has been rather light. This gives us time to pursue a few topics that grabbed my attention over the past week or so.
Apple Pushes Apple Watch for Kids
Last week, Apple launched a new minisite, "Apple Watch For Your Kids," dedicated to pushing cellular Apple Watches for children.
Here’s Apple:
“Set up any Apple Watch with cellular for your kids, even if they don’t have their own iPhone. Easy to call and text. Know where they are. Great ways to keep them active. It’s independence for them. And peace of mind for you."
The minisite is accessible via the Apple Watch SE page (shown below).
Although this is not entirely new messaging from Apple, it is a rebrand. Apple Watch For Your Kids is the new name for what was previously called Family Setup (introduced in 2020). Family Setup was billed as a way for “kids and older family members” without iPhones to use a cellular Apple Watch.
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Deconstructing Apple’s “Far Out” Presentation (Part 1) - Daily Update
Hello everyone.
Welcome to a new week.
We will continue my Apple event review. Last Thursday, we went over the event highlights that jumped out at me. Our attention will now shift to more granular topics.
In today’s update, we will focus primarily on Apple Watch. In tomorrow’s update, we will talk about iPhone, AirPods, and any other remaining topics that deserve to be talked about. Instead of just going through the laundry list of announcements, we will focus will on the why behind Apple's announcements.
Prioritization
Over on Apple's Events page, the company listed the following products/features unveiled at last week’s “Far Out” event:
iPhone 14 Pro (Dynamic Island / safety features / upgraded camera)
iPhone 14 (new Plus size model and better battery life / safety features / low-light photography)
AirPods Pro (ANC and adaptive transparency / personalized spatial audio / better battery life)
Apple Watch Ultra (rugged / capable)
Apple Watch Series 8 (“future of health” = advanced cycle tracking / Crash Detection / Workout app enhancements)
Apple Watch SE ("more capability and an even lower price")
Apple Fitness+ (will be available to all iPhone users)
For iPhone, cameras and processors were not positioned as the most important new features for this year’s flagships. Instead, additional screen real estate with the new Plus model and changes to Pro screens with Dynamic Island were the two big new features. Apple positioned
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