Apple Pushes Apple Watch for Kids, Apple Watch SE 3 Rumors, Apple Watch New User Trends

We begin by examining Apple’s new minisite: “Apple Watch For Your Kids.” The discussion then turns to Apple Watch SE 3 and its connection to Apple’s sales pitch to parents. The update concludes with a look at my Apple Watch unit sales growth figures, new user totals, and adoption figures.


Hello everyone.

It’s good to be back after a mini vacation. Over the coming days, we will gradually get back into the swing of things. Fortunately, the tech news flow has been rather light. This gives us time to pursue a few topics that grabbed my attention over the past week or so.


Apple Pushes Apple Watch for Kids

Last week, Apple launched a new minisite, "Apple Watch For Your Kids," dedicated to pushing cellular Apple Watches for children.

 
 

Here’s Apple:

“Set up any Apple Watch with cellular for your kids, even if they don’t have their own iPhone. Easy to call and text. Know where they are. Great ways to keep them active. It’s independence for them. And peace of mind for you."

The minisite is accessible via the Apple Watch SE page (shown below).

 
 

Although this is not entirely new messaging from Apple, it is a rebrand. Apple Watch For Your Kids is the new name for what was previously called Family Setup (introduced in 2020). Family Setup was billed as a way for “kids and older family members” without iPhones to use a cellular Apple Watch.

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