As mentioned last week, we will shift our attention this week to everything from the WWDC keynote that wasn’t Apple Intelligence. For today's discussion, we will go over my broader observations from attending the keynote at WWDC and then talk visionOS 2.

Happy Monday. I flew out to Cupertino for WWDC. We will begin today’s update with some of my observations from Apple Park.

Observations Attending WWDC

WWDC is Apple's one event each year that is all about developers (as it should be). While the keynote has a mass market audience, everything else about WWDC is focused on helping developers navigate both new and existing platforms. Apple relied on the usual keynote viewing setup area with some developers seated up front near the stage. The press and media are positioned more in the center of the (large) viewing area where shared is provided by Apple Park's ring building. For the press, shaded seats are a hot commodity for both personal comfort and work (blogging, tweeting, etc.).

One thing that became apparent from attending this year’s WWDC is that the

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Hello everyone. Given the way Apple put together the WWDC 2024 keynote, there is a natural divide that we will utilize for our review and analysis. The next two updates will be dedicated to Apple Intelligence. Today’s discussion will have a broader theme while we will go over the Apple Intelligence features and more on ChatGPT integration tomorrow. Thursday’s update will go over everything else from the keynote.

Yesterday, we had an entertaining (virtual) meetup in the member forum. If you haven't checked out how it went down, hop on over to the forum (using this link) and take a look. You can leave your own comments to any of the discussions as well.

Apple Intelligence Is a Game Changer

Apple has been tiptoeing into AI and ML for years. According to Apple's Craig Federighi, there are approximately 200 ML models being utilized for the latest iPhone flagships. There is then Apple’s extensive efforts with custom silicon and neural engines (going on seven years).

Yesterday, we saw a significantly more concerted and focused effort from Apple regarding intelligence. Some of that is due to the broader AI climate that we find ourselves in. For the past 18 months, we have been in generative AI mania. There is no question that Apple has felt pressure to tell the world its AI plans. However, we also saw Apple take its time to unveil a comprehensive alternative path for how to bring intelligence to the masses. While yesterday’s announcements will take time to fully rollout, what was announced yesterday was surprisingly detailed and multi-faceted.

Before we go any further, attention must be given to branding. Apple’s decision

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