Apple Intelligence Is a Game Changer
Hello everyone. Given the way Apple put together the WWDC 2024 keynote, there is a natural divide that we will utilize for our review and analysis. The next two updates will be dedicated to Apple Intelligence. Today’s discussion will have a broader theme while we will go over the Apple Intelligence features and more on ChatGPT integration tomorrow. Thursday’s update will go over everything else from the keynote.
Yesterday, we had an entertaining (virtual) meetup in the member forum. If you haven't checked out how it went down, hop on over to the forum (using this link) and take a look. You can leave your own comments to any of the discussions as well.
Apple Intelligence Is a Game Changer
Apple has been tiptoeing into AI and ML for years. According to Apple's Craig Federighi, there are approximately 200 ML models being utilized for the latest iPhone flagships. There is then Apple’s extensive efforts with custom silicon and neural engines (going on seven years).
Yesterday, we saw a significantly more concerted and focused effort from Apple regarding intelligence. Some of that is due to the broader AI climate that we find ourselves in. For the past 18 months, we have been in generative AI mania. There is no question that Apple has felt pressure to tell the world its AI plans. However, we also saw Apple take its time to unveil a comprehensive alternative path for how to bring intelligence to the masses. While yesterday’s announcements will take time to fully rollout, what was announced yesterday was surprisingly detailed and multi-faceted.
Before we go any further, attention must be given to branding. Apple’s decision
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