Apple Just Held Its Strongest September Event in Years
Hello everyone. Today’s update will go over my initial impressions from Apple’s “It’s Glowtime” event. The discussion will have more in the way of big picture takeaways. We will get to the specifics, including my thoughts on the features, on Wednesday and possibly Thursday.
Let’s jump right in.
Apple Just Held Its Strongest September Event in Years
Apple’s “It’s Glowtime” event was jam-packed with HW updates.
The Apple Watch Series 10 marked one of the more significant year-over-year improvements for a flagship Apple Watch in years. We will likely see a bump up in the non-Ultra to Ultra sales ratio.
All four iPhone flagships contained notable upgrades including A18 (for non-Pro models) / A18 Pro (for Pro models), Camera Control (touch-capacitive area with sensors and haptic motors), and improved battery life across the line.
The entire AirPods line saw updates for the first time since the line expanded to three models, with AirPods receiving a H2 chip along with fit and comfort enhancements, AirPods Pro becoming a clinical-grade Hearing Aid, and AirPods Max receiving its first change in its four-year life (USB-C and new colors).
Apple sneaked in a non-HW Apple Intelligence feature, Visual Intelligence, tied into Camera Control. Visual Intelligence provides iPhone users context for their surroundings.
After looking back at prior September events, it’s fair to say yesterday’s event was the strongest Apple September event since at least 2017 (iPhone X unveiling). That is not meant to belittle or
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