Apple 2Q24 10-Q Takeaways, Thoughts on Apple’s Dividend, Thoughts on Apple’s Share Buyback Authorization
Happy Monday. Welcome to a new week.
Today marks the ninth anniversary of the Above Avalon membership launch. The first members joined on May 13th, 2015. Over that span, nearly 1,700 daily updates have been published. To the inaugural group of early members, thank you for nine years of support.
Let’s jump into the first update of Year 9.
Apple 2Q24 10-Q Takeaways
Published at the end of FY1Q, 2Q, and 3Q, 10-Q filings provide additional commentary and disclosures regarding a company's business and financial results.
The following items from Apple's 2Q24 10-Q jumped out at me.
Product Details. Apple provided additional commentary behind sales trends for its major product categories.
iPhone. Net sales decreased due to “lower net sales of Pro models.” This was expected as 2Q23 iPhone sales included a catchup in supply for iPhone Pro models impacted by COVID in China.
Services. Net sales increased due
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