Disney+ to Launch Ad-Supported Tier, Peloton Experiments With Hardware as a Service, Pricing Experimentation in Tech Land on the Rise
Today's Above Avalon daily update includes the following stories:
Disney+ to Launch Ad-Supported Tier
Peloton Experiments With Hardware as a Service
Pricing Experimentation in Tech Land on the Rise
The update kicks off with two news items that jumped out at me. We will conclude with a broader point that connects the two stories. We begin by going over my thoughts on Disney announcing its intention to have an ad-based tier for Disney+. The focus then turns to Peloton announcing a rather significant experiment on the pricing front. On the surface, an ad-based Disney+ tier and a Peloton monthly subscription with hardware included don’t seem to have much in common with each other. However, with each story we are getting a different perspective of the same problem that seems to be on the rise in the “tech industry,” a purposely board term that now includes entertainment and health/fitness.
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