Neil Cybart Neil Cybart

Palmer Luckey on Vision Pro Pricing, Vision Pro microOLED Costs, Improving Vision Pro Accessibility

Today's Above Avalon Daily email contains the following stories:

  • Palmer Luckey on Vision Pro Pricing

  • Vision Pro microOLED Costs

  • Improving Vision Pro Accessibility

Hello everyone. Happy Friday. We wrap up this week with Vision Pro. Palmer Luckey, a well-known figure in headset circles, raised a few eyebrows with his latest comments regarding Apple Vision Pro. Let’s discuss.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

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Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

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Neil Cybart Neil Cybart

Selling Curation in Sea of Overabundance, Netflix co-CEO Mocks Apple TV+, Apple’s Sports Intrigue

Today's Above Avalon Daily email contains the following stories:

  • Selling Curation in Sea of Overabundance

  • Netflix co-CEO Mocks Apple TV+

  • Apple’s Sports Intrigue

Happy Wednesday. Today’s update will likely conclude our three-day journey through Apple TV+ land. Based on some incoming questions from members, there was interest in going a bit deeper on the concept of Apple selling content curation in today’s overabundance environment. We then conclude with a few thoughts on sports and Apple.

One quick update pertaining to the Financial Models add-on. The four financial models that are part of the add-on have been updated. My iPhone, iPad, and Apple Watch installed base models were expanded to now include metrics through 2026. In addition, my Apple earnings model has been updated through 2026. Given that it’s been a while since we last talked about the add-on, more information will be found at the end of today’s discussion.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

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Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

User Metrics Are Complicated for Apple TV+ and Apple Music, A Challenge Found With Apple’s Services, How Apple’s Content Arm Stands Out

Today's Above Avalon Daily email contains the following stories:

  • User Metrics Are Complicated for Apple TV+ and Apple Music

  • A Challenge Found With Apple’s Services

  • How Apple’s Content Arm Stands Out

Hello everyone. Following yesterday's update regarding Apple TV+, there a few ancillary topics worth pursuing. Let's jump right in.

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An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

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Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Apple TV+ Reportedly Losing Money, Apple's Goal for Apple TV+, Apple's New LA Campus Begins to Take Shape

Today's Above Avalon Daily email contains the following stories:

  • Apple TV+ Reportedly Losing Money

  • Apple's Goal for Apple TV+

  • Apple's New LA Campus Begins to Take Shape

Hello everyone. We will kick off this week in Apple TV+ land. The Information published an article that said Apple TV+ was unprofitable to the tune of $1B a year. Let’s jump right in.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Apple Shifts Siri Leadership to Mike Rockwell and Craig Federighi

Today's Above Avalon Daily email contains the following story:

  • Apple Shifts Siri Leadership to Mike Rockwell and Craig Federighi

Hello everyone. As discussed earlier this week, when there were newsworthy updates regarding Siri to discuss, we would circle back to the topic. That’s what we will do today as a new report provides much-needed context on the Siri situation.

Before we get to today’s discussion, one quick follow-up when it comes to Sonos. A member reached out to me to say that a big reason for his Sonos usage is better integration with non-Apple audio services. This factor was referred to as “Sonos focusing on music services compatibility” in terms of answers for why iPhone users with multiple Sonos speakers in the home didn't buy HomePods. Maybe my next question on social media should be: iPhone users, why do you use Spotify instead of Apple Music? 

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Sonos Closes Door to Video, Time to Start Asking the Sonos Questions, Apple Opportunities

Today's Above Avalon Daily email contains the following stories:

  • Sonos Closes Door to Video

  • Time to Start Asking the Sonos Questions

  • Apple Opportunities

Hello everyone. Today's update will take us into Sonos land. As Sonos continues to navigate turbulent waters, we are getting to the point when questions regarding the company's longer-term prospects need to be asked. There are also some implications to consider as it pertains to Apple.

Let's jump in.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Lars Ulrich Talks With Zane Lowe, More on Apple and Immersive Concerts, Vision Pro and the Feeling of Being Connected

Today's Above Avalon Daily email contains the following stories:

  • Lars Ulrich Talks With Zane Lowe

  • More on Apple and Immersive Concerts

  • Vision Pro and the Feeling of Being Connected

Hello everyone. After yesterday’s discussion, there were a few follow-up questions / comments regarding Apple Immersive Metallica. Two general topics were raised by members:

  1. Why doesn’t Apple announce a larger initiative aimed at filming additional concerts? Wouldn’t such news build buzz and lead to a significant pipeline of Apple Immersive Video? 

  2. While capturing concerts in Apple Immersive Video may be great, Apple is unable to replace the social element of going to a concert with friends and family.

There are variables that complicate the underlying assumptions found with those topics. Let’s discuss.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Apple Releases Metallica on Vision Pro, Thoughts on Apple Immersive Metallica, Apple’s Immersive Video Release Strategy

Today's Above Avalon Daily email contains the following stories:

  • Apple Releases Metallica on Vision Pro

  • Thoughts on Apple Immersive Metallica

  • Apple’s Immersive Video Release Strategy

Hello everyone. Happy Monday.

Last week was jam-packed with Siri / Apple Intelligence talk. There was no consensus reaction or response to the Above Avalon Daily update sent out this past Friday. Some members agreed with my stance while others disagreed. A few people reached out to say the situation felt overblown given what unfolded on the ground.

We are going to shift gears and talk about other topics. Depending on the news flow, we will circle back to Siri / Apple Intelligence in due time.

Today's update will take us to Apple Vision Pro land and a new Apple Immersive Video film. Apple Immersive Metallica may be the best immersive film Apple has released to date. 

Let's jump right in. 

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Thoughts on John Gruber's “Something Is Rotten in the State of Cupertino” Post

Today's Above Avalon Daily email contains the following story:

  • Thoughts on John Gruber's “Something Is Rotten in the State of Cupertino” Post

Hello everyone. Welcome to a special Friday edition of the Above Avalon Daily. Today’s update will be focused on John Gruber’s indictment of Apple, published on his Daring Fireball website. Published on Wednesday, this article has made some waves. The update will make for good weekend reading as it’s a bit longer than the usual update.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Curating AI, How AI Curation Breeds Apple Intelligence Criticism

Today's Above Avalon Daily email contains the following stories:

  • Curating AI

  • How AI Curation Breeds Apple Intelligence Criticism

Hello everyone. Instead of getting this update out very late Wednesday night, I decided to wait and publish it mid-day Thursday. There will be one more update published this week (tomorrow). We will talk about John Gruber’s (Daring Fireball) indictment of Apple as it relates to Apple Intelligence and the delayed Siri features. The way it works out, today’s discussion will serve as a good lead-in for tomorrow’s update. In a way, we can think of it as this is the first half of a two-part update.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Siri’s Promise, My Issues With Siri, How to Gauge Siri’s Progress

Today's Above Avalon Daily email contains the following stories:

  • Siri’s Promise

  • My Issues With Siri

  • How to Gauge Siri’s Progress

We will continue our discussion from yesterday regarding Siri. There is value found in assessing the promise Apple saw in Siri when acquiring the company. We then go over three issues that have led to some Siri friction. The update concludes with my thoughts on how Siri's progress can be properly measured.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Apple Delays Siri Features, What’s Going On?, Broader Implications

Today's Above Avalon Daily email contains the following stories:

  • Apple Delays Siri Features

  • What’s Going On?

  • Broader Implications

Welcome to a new week. Today's update will be dedicated to Apple's Siri news. Apple announced some Siri features that were unveiled as part of Apple Intelligence features need more time before being released. There's much to talk about, so let's jump right in.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

Read More
Neil Cybart Neil Cybart

Qualcomm Sounds Nervous About Apple, MacBook Air and Perfection, What’s Next for MacBook Air?

Today's Above Avalon Daily email contains the following stories:

  • Qualcomm Sounds Nervous About Apple

  • MacBook Air and Perfection

  • What’s Next for MacBook Air?

Today's update will have a few follow-up stories to topics that we have discussed. We will begin with new comments from Qualcomm's CEO regarding Apple's modem. The discussion will then turn to the MacBook Air and the idea that the form factor has been perfected. We conclude with my thoughts on Apple's mission for the MacBook Air over the next five to ten years.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

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Neil Cybart Neil Cybart

Apple Updates MacBook Air, The Mac Studio Update, Mac Momentum

Today's Above Avalon Daily email contains the following stories:

  • Apple Updates MacBook Air

  • The Mac Studio Update

  • Mac Momentum

Earlier today, Apple announced updates to the MacBook Air and Mac Studio. Apple staggered its press releases with iPad news on Tuesday and the Mac on Wednesday.

We will kick off today’s update with a few observations regarding the Mac updates. The discussion will then turn to tying it all together.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

Read More
Neil Cybart Neil Cybart

Apple Updates the iPad Air, Apple Updates the Entry-Level iPad, The iPad Strategy

Today's Above Avalon Daily email contains the following stories:

  • Apple Updates the iPad Air

  • Apple Updates the Entry-Level iPad

  • The iPad Strategy

In yesterday’s update, we discussed how the iPhone 16e is aimed at existing iPhone owners who likely have gone at least five years without an upgrade. Evidence backing up that claim can be seen on Apple’s iPhone 16e minisite.

Consider the following comparison tool for the iPhone 16e: 

 
 

The following iPhones are used as comparison options:

  • iPhone 11 (launched in Sept 2019)

  • iPhone 12 (launched in Oct 2020)

  • iPhone 12 mini (launched in Nov 2020)

  • iPhone SE 2nd and 3rd gen (launched in April 2020 and March 2022)

Similar comparison tools for the iPhone 16 use more recent iPhone models (iPhone 12 to iPhone 15 Plus). The iPhone 16 Pro comparison tool goes from iPhone 12 Pro to iPhone 15 Pro Max.

For today’s update, we will focus on Apple’s iPad news. The update concludes with my broader thoughts on Apple’s iPad strategy.

Become a member to continue reading today’s update. Already a member? Read the full update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time.


Member Privileges and Benefits

Become an Above Avalon member and receive the following privileges and benefits:

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.

Read More