Estimating AirPods Sales and Installed Base, Estimating HomePod and Apple TV Sales, Measuring Apple’s Accessories Business

Today's Above Avalon daily update includes the following stories: 

  • Estimating AirPods Sales and Installed Base

  • Estimating HomePod and Apple TV Sales

  • Measuring Apple’s Accessories Business

We kick off today’s email with my AirPods unit sales, revenue, and installed base estimates. The discussion then turns to my HomePod and Apple TV unit sales and revenue estimates. We also go over the methodology used to derive these estimates. The email concludes with a look at Apple’s accessories business from an annual revenue perspective.

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Estimating iPhone, iPad, and Mac Installed Bases, Calculating the Mix of Apple Devices in Use, Thursday Q&A

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Apple Watch Unit Sales and Revenue, Dissecting Apple Watch Sales Growth, 2Q19 Apple Watch Installed Base