1Q19 Installed and User Base Estimates for iPad, Calculating the Mix of Apple Devices in Use, First Look at CY4Q18 China Smartphone Shipments

Today's Above Avalon daily update includes the following topics: 

  • 1Q19 Installed and User Base Estimates for iPad

  • Calculating the Mix of Apple Devices in Use

  • First Look at CY4Q18 China Smartphone Shipments

We begin today’s email with my revised estimates for the size of the iPad installed base and user base as of the end of December 2018. The discussion then turns to my estimates regarding the number of Apple devices in use. The device total is broken out by product category. We conclude with a look at the first industry report regarding China smartphone shipments in CY4Q18 (Apple’s 1Q19). A few things jumped out at me after looking at the data.

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Apple 1Q19 Earnings Preview, New Apple FY2019 and FY2020 Estimates, 2Q19 Apple Guidance Expectations

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Apple’s Content Distribution Arm, 1Q19 iPhone Installed Base and User Base Estimates, Apple Restructures Project Titan