Apple's Big Profile in Fast Company, Thoughts on Apple Watch 2.0, Bozoma Saint John

Today's Above Avalon stories: 

  • Apple's Big Profile in Fast Company
  • Thoughts on Apple Watch 2.0
  • Bozoma Saint John

We kick off today's update with a look at Apple's profile in Fast Company. Tim Cook, Eddy Cue, and Craig Federighi sat down for an extensive interview about Apple's future. We discuss a few key items that stood out to me. The email then turns to new Apple Watch 2.0 rumors, including the idea of Apple launching two new Apple Watch models in September. We run through my thoughts on how I think Apple will approach the Apple Watch line next month. We conclude with a closer look at Bozoma Saint John, head of Apple Music marketing. She gave her first big interview as an Apple executive yesterday. 

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Apple's Changing iPad Strategy, iPad Has Turned the Corner, New iPad Sales Estimates