Today's Above Avalon stories:

Strategy Clues Hidden in WatchOS 3
Thoughts on Third-Party Apple Watch Faces
Pokémon GO and the Art of Going Viral

We begin today's email with a closer look at Apple's "What's New in watchOS 3" session at WWDC. I had a number of observations regarding Apple's broader Watch strategy from reading in between the lines. The email then shifts to a few thoughts I have on the probability that we eventually see third-party Apple Watch faces. We conclude with a deep dive into the Pokémon Go phenomenon and a very simple observation when it comes to Apple.

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