Hello everyone.

Apple reports earnings on Thursday. We will begin my earnings preview on Tuesday. With Apple being in the bottom 12% of performing stocks in the S&P 500 year to date, we have quite a bit to talk about. In today's update, we will look at Alphabet's earnings.

Alphabet 1Q24 Earnings

Last Thursday, Alphabet reported 1Q24 earnings. It was a good quarter for the company. Revenue was 15% to $81B while operating margin jumped to 32% (from 25% last year). Free cash flow was a solid $17B (unchanged from last year). Google TAC was up 11% which bodes well for Apple's Services revenue line item.

Alphabet has a few major trends on its side.

Like how Apple has long been criticized by some for being too dependent on the iPhone for revenue, Alphabet has been looked down by many as being too dependent on search for revenue. In the early months of AI mania, there was skepticism that Google would be able to continue printing money from search. A clear explanation as to how generative AI would disrupt Google search was rarely given. Instead, much of the analysis was superficial in that users were basically said to no longer need questions answered via a search portal. Given some of the crazy prognostications, my stance that Google Search’s sustainability was

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