Project Titan: Apple’s Transportation Ambition
An examination of Apple’s electric car R&D project.
Written by Neil Cybart – December 22nd, 2022
Since 2015, dozens of Above Avalon daily updates have been dedicated to discussing the latest developments involving Project Titan, Apple’s electric car R&D project. This report serves as both a summary of Titan developments to date as well as an examination of Apple’s path forward in transportation.
Rethinking Cars
What is an automobile?
How does one use an automobile?
Why do automobiles look the way they do?
Anyone who has owned or driven an automobile has formed answers to these questions over the span of their driving experiences. Ask the same questions to someone who has never driven an automobile, and the answers would be enlightening. Driving an automobile is not natural. We need to teach ourselves the art of navigating a heavy machine composed of thousands of little parts.
Is the driving learning experience focused on suppressing intuition in order for the user to adapt to a machine that hasn't changed much in decades?
Is it possible to make an automobile more intuitive so that someone with no driving experience can hop in and get to where they want to go in a much more enjoyable way than that which exists today?
Henry Ford had a very simple goal with the Model T: Set the world free.
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