Above Avalon Episode 75: The Apple Services Myth

The narrative surrounding Apple Services has taken on a life of its own. In episode 75, we dispel the myth that Apple is becoming a services company. After discussing how this myth began, we take a closer look at the actual story involving Apple services. The episode then covers Apple's long-standing goals for services and why Apple will end up doubling down on hardware in order to grow its services business. Additional topics include the logic behind Apple getting involved with music and video, "Apple as a service," and Project Titan's potential involvement with services down the road. To become an Above Avalon member, visit: AboveAvalon.com/membership.      

Show Notes:

The Apple Services Myth (Above Avalon Weekly Article)

Above Avalon Podcast Episode 51: Apple's Broken Narrative

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Above Avalon Episode 74: Jony Ive Is Making People Uneasy