Above Avalon Episode 19: Selling the iPhone Killer
In this episode, Neil discusses David Pierce's Apple Watch article published in Wired as well as Apple's broader Apple Watch marketing strategy. Additional topics include the strategy behind a new 4-inch screen iPhone, and how Chanel's move to embrace e-commerce reflects the continued changing luxury retail landscape.
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Show Notes:
iPhone Killer: The Secret History of the Apple Watch - Wired
Tim Cook at D10 conference - YouTube
Tim Cook at D11 conference - YouTube
Apple Watch video ad (Apple Watch - The Watch Reimagined) - YouTube
iPhone 6s, iPhone 6s Plus and 4-Inch iPhone 6c Rumored for 2015 Release - MacRumors
Apple Questions for 2015 - Above Avalon
Chanel finally admits that its future includes e-commerce - Quartz
Luxury Brands Can't Avoid the Internet Any Longer - Bloomberg
Angela Ahrendts and 'a significant change in mindset' - Business Insider