The Financial Times on Tim Cook's Mixed Reality Bet, My Issues With FT’s Report (Daily Update)
Hello everyone. There were a few incoming questions about Apple’s investment portfolio objectives and actions. If there are any additional questions regarding yesterday’s update, send them my way, and all will be addressed at the same time.
For today’s update (Tuesday, March 14th), we will focus on a Financial Times article published on Sunday about Tim Cook and Apple’s upcoming mixed realty headset. As we approach WWDC, the chatter and rumors regarding Apple's headset will grow. We will soon take a much more in-depth look at Apple’s upcoming headset.
The Financial Times on Tim Cook's Mixed Reality Bet
Over at the Financial Times, here are Patrick McGee and Tim Bradshaw:
“When Tim Cook unveils Apple’s new ‘mixed-reality’ headset later this year, he won’t just be showing off the tech giant’s latest shiny gadget.
The Apple chief will also be guaranteeing his legacy includes the launch of a next-generation hardware product that some inside the company believe might one day rival the iPhone.
After seven years in development — twice as long as the iPhone — the tech giant is widely expected to unveil a headset featuring both virtual and augmented reality as soon as June.
The stakes are high for Cook. The headset will be Apple’s first new computing platform to have been developed entirely under his leadership. The iPhone, iPad and even Watch were all originally conceived under Apple’s co-founder Steve Jobs, who died in 2011.”
This isn’t the first time that the FT has published an article looking at Tim Cook’s legacy. Back in January, the FT ran two articles about Apple and China, a relationship that Cook played a very big role in creating. The thinking put forth by the FT was that Apple finds itself “beholden” to China with Cook having no good alternative.
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