Neil Cybart 6/13/23 Neil Cybart 6/13/23

Apple's WWDC 2023 Keynote (Granular Observations)

Happy Tuesday.

We will wrap up our analysis and discussion of the WWDC keynote. Yesterday, we went over the larger takeaways from the keynote. In today's update, we will focus on granular items that jumped out at Neil attending and watching the keynote.

Let's jump right in.

Keynote Structure

Layout. This year’s WWDC keynote structure was close to my expectations. Apple had a jam-packed presentation containing software updates across its ecosystem, new Mac hardware, and a “One more thing” for Apple Vision Pro.

Having a digital presentation helped Apple tremendously as the company was able to fit in a lot of information in its preferred two-hour time slot. A live presentation takes up time when considering speakers walking on and off stage, audience applause, and the overall time drain known as onstage demos. (It is interesting how companies like Google have gone back to live presentations for keynotes. That ship has sailed for Apple.)

Target Audience. The WWDC keynote is aimed at developers since it kicks off Apple’s multi-day developers conference. The opening video and Cook’s monologue in the beginning set the stage. This doesn’t mean that the keynote is structured just for developers' interest - that's what the Platforms State of the Union presentation is for. Instead, the WWDC keynote is aimed at informing those in the Apple ecosystem of what to expect in the next year (from a software development perspective).

Priorities. This year’s WWDC keynote was 126 minutes long, roughly 20 minutes longer than prior virtual WWDC keynotes.

An Above Avalon membership is required to continue reading this update. Members can read the full update here. An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

(Members: Daily Updates are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)

Above Avalon Membership

Subscribe $20/month

Subscribe $200/year

Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.

More information about Above Avalon membership, including the full list of benefits and privileges, is available here.

Neil Cybart 3/31/23 Neil Cybart 3/31/23

Apple Announces WWDC 2023, WWDC 2023 Artwork Clues, Early Expectations for WWDC 2023 (Daily Update)

Today’'s update (March 30th) is dedicated to discussing Apple’s WWDC 2023. After going over the WWDC 2023 format, we look at this year’s WWDC artwork for some clues as to what may be discussed during the keynote. This brings us to a broader discussion involving Neil’s expectations for WWDC 2023 regarding a mixed reality headset.