Apple's WWDC 2023 Keynote (Granular Observations)
Happy Tuesday.
We will wrap up our analysis and discussion of the WWDC keynote. Yesterday, we went over the larger takeaways from the keynote. In today's update, we will focus on granular items that jumped out at Neil attending and watching the keynote.
Let's jump right in.
Keynote Structure
Layout. This year’s WWDC keynote structure was close to my expectations. Apple had a jam-packed presentation containing software updates across its ecosystem, new Mac hardware, and a “One more thing” for Apple Vision Pro.
Having a digital presentation helped Apple tremendously as the company was able to fit in a lot of information in its preferred two-hour time slot. A live presentation takes up time when considering speakers walking on and off stage, audience applause, and the overall time drain known as onstage demos. (It is interesting how companies like Google have gone back to live presentations for keynotes. That ship has sailed for Apple.)
Target Audience. The WWDC keynote is aimed at developers since it kicks off Apple’s multi-day developers conference. The opening video and Cook’s monologue in the beginning set the stage. This doesn’t mean that the keynote is structured just for developers' interest - that's what the Platforms State of the Union presentation is for. Instead, the WWDC keynote is aimed at informing those in the Apple ecosystem of what to expect in the next year (from a software development perspective).
Priorities. This year’s WWDC keynote was 126 minutes long, roughly 20 minutes longer than prior virtual WWDC keynotes.
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