Neil Cybart 10/21/24 Neil Cybart 10/21/24

Thoughts on the Tim Cook Profile in WSJ Magazine

Yesterday, WSJ Magazine published a Tim Cook profile (the piece is available via Apple News+ here) for its annual Innovators issue. Cook, along with a few other recipients, will be recognized at the WSJ's 14th Annual Innovator Awards next week.

Apple smartly used the profile to put the spotlight back on its products.

In today’s update, we go over my thoughts on the profile. In addition to the broader themes found in the profile, we go over a few areas where the WSJ profile was lacking.

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