Neil Cybart Neil Cybart

A Deep Dive Into Tim Cook’s “Big” Interview With Steven Levy

Steven Levy, writing for WIRED, is out with a comprehensive interview with Tim Cook. Levy has been covering Apple for decades. He was one of the original iPhone reviewers in 2007. Today’s update will be dedicated to discussing the interview.

An Above Avalon membership is required to continue reading this update. Members can read the full update here. (Members: Daily Updates are accessible via the archive. If you haven’t logged into the archive before, fill out this form to receive an invite.)


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time. Contact me with any questions. 

Contact me directly if you would like to purchase multiple subscriptions (five or more) for your team or company.

An audio version of the newsletter is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here. Special Inside Orchard bundle pricing is available for Above Avalon members. Additional membership customization is available via the Financial Models add-ons.

Read More
Neil Cybart Neil Cybart

Thoughts on the Tim Cook Profile in WSJ Magazine

Yesterday, WSJ Magazine published a Tim Cook profile (the piece is available via Apple News+ here) for its annual Innovators issue. Cook, along with a few other recipients, will be recognized at the WSJ's 14th Annual Innovator Awards next week.

Apple smartly used the profile to put the spotlight back on its products.

In today’s update, we go over my thoughts on the profile. In addition to the broader themes found in the profile, we go over a few areas where the WSJ profile was lacking.

An Above Avalon membership is required to continue reading this update. Members can read the full update here. (Members: Daily Updates are accessible via the archive. If you haven’t logged into the archive before, fill out this form to receive an invite.)


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time. Contact me with any questions. 

Contact me directly if you would like to purchase multiple subscriptions (five or more) for your team or company.

An audio version of the newsletter is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here. Special Inside Orchard bundle pricing is available for Above Avalon members. Additional membership customization is available via the Financial Models add-ons.

Read More