An Upcoming Flood of TV Content, Netflix Mulls Pricing for Ad Tier, Apple TV+ Pricing Strategy (Daily Update)
The following update was sent to members on August 29th.
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An Upcoming Flood of TV Content
“Since 2016, the veteran US television executive John Landgraf has been predicting the arrival of ‘peak TV’ — the moment when the number of new scripted shows reaches an all-time high.
The streaming boom has proved him wrong every time but he gamely made the prediction again this month, telling guests at the Television Critics Association press tour that 2022 would mark ‘the peak of the peak TV era’.
Landgraf, chair of Disney’s FX network, conceded that he could be wrong this time too. But there is little doubt that this autumn will present audiences with a flood of some of the most expensive television ever produced.”
It’s not good to be known as the prognosticator of peak TV. There is no question that streaming has led to the overall video pie getting larger. While we may see a temporary plateau in the number of scripted shows produced, betting on peak TV is basically betting against video. That’s not an attractive bet to me.
An offshoot to Landgraf’s “Peak TV” theory does intrigue me though.
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