Neil Cybart Neil Cybart

Microsoft’s Copilot Event, Microsoft (Quietly) Pulling the Surface Plug, Apple Is Thinking Differently

Hello everyone. Last Thursday, we talked about Amazon's product event. Today, we focus on the Microsoft event that took place last week.

Let's jump right in.


Microsoft’s Copilot Event

For Amazon’s product event, the overall theme was a smarter, more conversational Alexa with the company betting on voice as the medium to push generative AI in the home. Last Thursday, Microsoft held its annual fall event for new products in NYC. A video of the presentation is available here.

Out of the two, Microsoft’s event came across as weaker. Some people wondered if Panos Panay’s surprise departure complicated Microsoft's event plans. It's not clear how much advanced notice Panay provided Microsoft. The event did have the vibe of being thrown together at the last moment. Coming in at only 58 minutes, a good portion of which went to demos and CEO Satya Nadella's opening monologue, the presentation was lean. One wonders why Microsoft even bothered to hold an actual in-person event.

Without Panay's energy, the audience seemed to be asleep for much of the presentation.

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