Neil Cybart 10/30/24 Neil Cybart 10/30/24

The Redesigned Mac Mini, The Setup Facing Apple Ahead of 4Q24 Earnings

Hello everyone. Today's update will kick off with new Apple product news, followed by the start of our Apple 4Q24 earnings preview. The earnings talk will flow into tomorrow’s update.

Let’s jump right in.

The Redesigned Mac Mini

Day 2 of Apple’s Mac week was all about the Mac mini (and M4 Pro chip).

Before we get to the device, Apple’s strategy of breaking up its Mac announcements into multiple days is striking me as a good one.

Each announcement is getting much more play on social media versus combining the announcements into one event or update. Such a strategy won’t work though for in-person Apple events when various products announcements are combined to take advantage of the press being on site. For non-event releases that involve multiple products, breaking up the news into individual announcements, complete with taped presentations, makes sense to me. We will see if this is something that Apple will look to replicate in the future.

As for the updated Mac mini, you can tell

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