Neil Cybart Neil Cybart

Microsoft’s Recall Feature, PC vs. Mac in Enterprise, Humane Looking To Sell


In today’s update, we go over my thoughts on Microsoft’s Recall feature. The discussion then turns to the theory that Apple has been successful in steadily picking off Windows users in enterprise settings. We conclude with Humane reportedly looking to sell itself just a month after releasing its pin.
 
Microsoft’s Recall Feature

Recall was one feature announced during Microsoft's pre-Build event that we did not talk about yesterday. Here's ArsTechnica:

"At a Build conference event on Monday, Microsoft revealed a new AI-powered feature called ‘Recall’ for Copilot+ PCs that will allow Windows 11 users to search and retrieve their past activities on their PC. To make it work, Recall records everything users do on their PC, including activities in apps, communications in live meetings, and websites visited for research. Despite encryption and local storage, the new feature raises privacy concerns for certain Windows users.

‘Recall uses Copilot+ PC advanced processing capabilities to take images of your active screen every few seconds,’ Microsoft says on its website. ‘The snapshots are encrypted and saved on your PC’s hard drive. You can use Recall to locate the content you have viewed on your PC using search or on a timeline bar that allows you to scroll through your snapshots.’”


You can maybe see what Microsoft was trying to accomplish here. People want to recall something they saw or did on their computer (on a website, in an email, in a PowerPoint presentation) but it’s too difficult or time-consuming to find the thing they want to find via traditional search mechanisms.

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