Should Microsoft Go After Google and Try to Win Apple’s iPhone Search Deal? (Daily Update)

We are going to do something different today.

A few days ago, a Business Insider article about Microsoft Bing caught my attention. A former Google executive who used to run the company’s advertising business thinks now is the time for Microsoft to wage war against Google search. We are going to take a closer look at the topic and address the question: Should Microsoft go after Google and try to win Apple’s iPhone search deal?

(Not to give spoilers, but for those of you who are long-time members, you may know that I am quite familiar with Betteridge’s law of headlines which states any headline that ends in a question mark can be answered by “no.” I like to prove his theory wrong from time to time.)

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