Neil Cybart Neil Cybart

Thoughts on Google’s “Made by Google” Event, The Apple vs. Google Awkwardness

We kick things off with Neil’s thoughts on Google’s “Made by Google” event in NYC. The discussion goes over how Apple’s relationship with Google is becoming complicated (again). Let’s jump right in.


Thoughts on Google’s “Made by Google” Event

Last week, Google held its annual fall product event. A video of the presentation is available here. Google’s event came at the tail end of what has been a very busy two months. There is a limited window for Big Tech to host product events and launch new products in time for the holidays.

In what has become a theme with many of this year’s tech events, Google kicked things off by saying 2023 has been the year of AI breakthroughs and research. Rick Osterloh, who oversees Google’s hardware play, said he has never seen anything like the speed of innovation taking place at Google.

Last year, Google emphasized screens, device ecosystems, and smartwatches. While those items remained a focus last week, Google dialed up the AI talk. Google looks at hardware as a vehicle for showing off the company’s AI acumen. As shown in the following side, AI is right up there with hardware and software.

It’s difficult to see those three elements truly

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Neil Cybart Neil Cybart

Thoughts on Google’s Pixel Event, Google Finally Takes Smartwatches Seriously, Google vs. Amazon Battle (Above Avalon Daily)

Hello everyone.

In today’s update, we will go over my impressions of Google’s big hardware event for fall 2022. Let’s jump right in.


Thoughts on Google’s Pixel Event

At least based on what was said on stage at its Made by Google 2022 event (video available here), Google corrected some of its big hardware mistakes and messaging from the past few years.

  • Google now publicly recognizes the force smartwatches truly represent.

  • The major themes of screens and device ecosystems were recognized.

 

An Above Avalon membership is required to continue reading this update. Members can read the full update here. An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

(Members: Daily Updates are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)


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Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.

The daily updates have become widely read and influential in the world of Apple and technology. They are unmatched in the marketplace in terms of comprehensive analysis and research on all things Apple. Members reside in 60 countries and hold a diverse range of backgrounds and occupations. They include Silicon Valley executives and investors, the largest Apple shareholders, and the leading Apple journalists in the business.

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