Neil Cybart Neil Cybart

Apple Year in Review 2022 (Financial Strategy) - Daily Update

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Let’s jump into today’s update.


Apple Year in Review 2022 (Financial Strategy)

For Apple, one way of recapping the past 12 months is to look at the company from two perspectives: products and financials. In yesterday’s update, we looked at Apple's product strategy. Today, we will look at Apple's financials.

(For today’s discussion, we will look at FY numbers, which reflect September 2021 to September 2022 trends. If there are significant differences between FY22 and CY22 results, additional mention will be made.)

Due to the pandemic and the resulting impact on shipping logistics, supply chains, and component availability, it’s been a few years since we had a clean look at Apple’s growth fundamentals. Strong revenue growth in 2021 (33%) as a result of an easy year-over-year contributed to slowing revenue growth across the board in 2022 (8%). Backing out FX impact, Apple would have seen double-digit revenue growth.

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