Neil Cybart Neil Cybart

My Notes from Apple’s 2024 10-K

Hello everyone. Today’s update will conclude our Apple 4Q24 earnings review. We will go over Apple’s 10-K filing for 2024. There are a few remaining comments to go over regarding Apple’s share buyback. We can do that tomorrow.

Published at the end of the fiscal year (Apple's fiscal year ends in September), 10-K filings include a more in-depth examination into Apple’s financials and business versus the 10-Q filings published at the end of 1Q, 2Q, and 3Q. Said another way, 10-Ks are a treasure trove of granular financial data. We will also use this opportunity to recap some of Apple’s financial totals for FY2024 and how they compared to prior years.


My Notes from Apple’s 2024 10-K

Quarterly Cash Dividends. Regarding Apple's quarterly cash dividend (a 0.4% dividend yield given Apple's current stock price), Apple's share repurchases have led to a declining share count which makes it less costly to pay the same amount of cash dividends. Despite the quarterly cash dividend increasing by 164% since being reinstated in 2012, Apple's dividend expense has increased by just 54%.

Here is Apple's annual dividend expense:

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Neil Cybart Neil Cybart

Inside Apple’s Record Mac Quarter, What’s Going On With iPad Sales?, Charting Apple’s Ecosystem Growth (Daily Update)

In today's update, we will continue our Apple 4Q22 earnings review with a few granular takeaways. In particular, we look beyond the Mac and iPad numbers. Tomorrow, our focus will be geared toward everything that was discussed on management's earnings call.


Inside Apple’s Record Mac Quarter

Apple reported $11.5B of Mac revenue in 4Q22. It was a quarterly record that exceeded my estimate by a significant $1.5B. Prior to 4Q22, the previous Mac revenue record was $10.9B (in 1Q22).

Diving deeper into 4Q22 Mac results, things become more complicated. We may be seeing something equivalent to a near-term plateau, or growth air pocket, for Mac sales.

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The daily updates have become widely read and influential in the world of Apple and technology. They are unmatched in the marketplace in terms of comprehensive analysis and research on all things Apple. Members reside in 60 countries and hold a diverse range of backgrounds and occupations. They include Silicon Valley executives and investors, the largest Apple shareholders, and the leading Apple journalists in the business.

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