Hello everyone. One group of questions that came in from members over holiday break had to do with Apple in 2023.

Instead of going over my predictions for the year, recapping where things stand in terms of opportunities and challenges makes more sense.

Let’s jump right in.

Apple’s Opportunities in 2023

Looking at 2023, Apple has several opportunities to pursue when it comes to the supply chain, mixed reality, and ecosystem growth. We will go over each opportunity in greater detail.

Add Optionality to Supply Chain and Manufacturing Apparatus. Calls for Apple to announce a sudden supply chain or manufacturing shift out of China are misplaced. Even though Apple executives may not possess a changed mindset when it comes to China’s ability to handle Apple’s business

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