Neil Cybart Neil Cybart

Thoughts on Apple’s NBA All-Star Weekend Film in Apple Immersive Video, Apple Immersive Video and Sports Questions, The Big Picture

Hello everyone. For today’s special Friday edition of Above Avalon Daily, we are going to wrap up our Apple Immersive Video discussion.

We had very good reason to believe that Apple was going to release an Apple Immersive Video film for 2024 NBA All-Star Weekend. Here was a tweet of mine from February depicting Apple’s immersive cameras at the Slam Dunk contest.

 
 

NBA Commissioner Adam Silver had also dropped hints of the NBA working with Apple on such a project. Apple then included a few clips from the event in an Apple Immersive Video trailer. 

Eight months later, timed to coincide with the start of the new NBA season, Apple will be releasing its 2024 NBA All-Star Weekend film in Apple Immersive Video to Apple Vision Pro wearers next Friday.

A few days ago, I received a pre-screening of the short film.

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