Neil Cybart Neil Cybart

Deconstructing Apple’s “Far Out” Presentation (Part 1) - Daily Update

Hello everyone.

Welcome to a new week.

We will continue my Apple event review. Last Thursday, we went over the event highlights that jumped out at me. Our attention will now shift to more granular topics.

In today’s update, we will focus primarily on Apple Watch. In tomorrow’s update, we will talk about iPhone, AirPods, and any other remaining topics that deserve to be talked about. Instead of just going through the laundry list of announcements, we will focus will on the why behind Apple's announcements.

Prioritization

Over on Apple's Events page, the company listed the following products/features unveiled at last week’s “Far Out” event:

  • iPhone 14 Pro (Dynamic Island / safety features / upgraded camera)

  • iPhone 14 (new Plus size model and better battery life / safety features / low-light photography)

  • AirPods Pro (ANC and adaptive transparency / personalized spatial audio / better battery life)

  • Apple Watch Ultra (rugged / capable)

  • Apple Watch Series 8 (“future of health” = advanced cycle tracking / Crash Detection / Workout app enhancements)

  • Apple Watch SE ("more capability and an even lower price")

  • Apple Fitness+ (will be available to all iPhone users)

For iPhone, cameras and processors were not positioned as the most important new features for this year’s flagships. Instead, additional screen real estate with the new Plus model and changes to Pro screens with Dynamic Island were the two big new features. Apple positioned

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Neil Cybart Neil Cybart

Thoughts Heading Into Apple’s “Far Out” Event (Daily Update)

Hello everyone.

As a reminder, this email is meant for Tuesday. It’s being published early to avoid some scheduling conflicts.

Let’s jump right in.


Thoughts Heading Into Apple’s “Far Out” Event

My expectation is that Apple’s “Far Out” event on Wednesday will primarily be an iPhone and Apple Watch event. That means those two product categories will receive the bulk of the presentation time and post-event analysis.

Given Apple’s expanding ecosystem and the company’s efforts at maintaining robust update schedules for its product line, it’s not unreasonable to assume we will also receive an update or two regarding other Apple products and services. 

An Above Avalon membership is required to continue reading this update. Members can read the full update here. An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

(Members: Daily Updates are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)


Above Avalon Membership

Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.

The daily updates have become widely read and influential in the world of Apple and technology. They are unmatched in the marketplace in terms of comprehensive analysis and research on all things Apple. Members reside in 60 countries and hold a diverse range of backgrounds and occupations. They include Silicon Valley executives and investors, the largest Apple shareholders, and the leading Apple journalists in the business.

More information about Above Avalon membership, including the full list of benefits and privileges, is available here.

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