Neil Cybart Neil Cybart

Grading Luca Maestri’s Performance as Apple CFO, Where Can Kevan Parekh Add His Touch?, More on Maestri Staying at Apple

We will continue our discussion involving the Apple CFO transition. Let's jump right in.


Yesterday’s discussion put something in my head – how would one go about grading Luca Maestri’s tenure as Apple CFO? Do we look at revenue? Margins? Product portfolio?

Selecting the right metrics for grading is crucial. For example, products like iPhone and Apple Watch can’t be graded on unit sales since Apple doesn’t chase market share. We need to make sure that the items being used to grade Maestri align with the metrics that have guided his work and attention.

After assessing Apple’s business and the various obligations that fall to the finance team to manage, three metrics jumped out at me:

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Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time. Contact me with any questions. 

Contact me directly if you would like to purchase multiple subscriptions (five or more) for your team or company.

An audio version of the newsletter is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here. Special Inside Orchard bundle pricing is available for Above Avalon members. Additional membership customization is available via the Financial Models add-ons.

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Neil Cybart Neil Cybart

Luca Maestri to Step Down as Apple CFO, The CFO Position at Apple, Apple Succession Planning

For today's update, we will focus on the Apple CFO news. The email begins with my thoughts on Apple’s announcement that Luca Maestri will be stepping down as CFO. It’s a good time to recap the unique role finance and the CFO play within Apple. We conclude with an observation regarding how Apple seems to be handling succession.

An Above Avalon membership is required to continue reading this update. Members can read the full update here. (Members: Daily Updates are accessible via the archive. If you haven’t logged into the archive before, fill out this form to receive an invite.)


Above Avalon Membership

Choose either a monthly or annual membership. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and membership status at any time. Contact me with any questions. 

Contact me directly if you would like to purchase multiple subscriptions (five or more) for your team or company.

An audio version of the newsletter is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here. Special Inside Orchard bundle pricing is available for Above Avalon members. Additional membership customization is available via the Financial Models add-ons.

Read More