Oura Talks Smart Ring Financials, Smart Ring Hesitation, The Button’s Resurgence in Tech
Welcome to October. We will kick off a new month by discussing Oura and smart rings.
We haven't talked much about smart rings in these daily updates. The most recent discussion was found in the February 27th update (Samsung's Galaxy Ring and sketchy Apple smart ring rumors).
We will conclude today's update with an interesting story on what feels like the button's resurgence in tech.
Let's jump in.
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Deconstructing Apple’s Product Event (iPhone Notes)
Hello everyone.
In today’s special Friday edition of the daily update, we will go over the iPhone portion of Apple’s product event.
In looking over my notes, there is a lot to unpack.
One member comment that is worth addressing had to do with Apple’s Mother Nature ad. Paraphrasing the member comment – how could the head of Apple’s sustainability effort say Apple’s goal was to permanently remove carbon from the atmosphere? My initial thought was that something got lost in translation between coming up with the script, storyboarding, and the final video. Apple knows it doesn't make sense to remove all carbon from the atmosphere. Instead, Apple's goal is to remove its carbon contributions. The exchange needed some clarity.
The broader point is that kind of criticism regarding the Mother Nature ad is fine while much of the other pushback that has materialized online looks unjustified.
Deconstructing Apple’s Product Event (iPhone Notes)
While the Apple Watch is a new user business, the iPhone is an upgrade business. A majority of iPhone sales are driven by customers who already own an iPhone. Along those lines, the iPhone upgrade cycle is once again stretching out. Prior to the pandemic, we saw some signs of the iPhone cycle shrinking. However, that trend has clearly reversed.
For Apple, this means that new iPhone releases target two groups:
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