Neil Cybart Neil Cybart

Apple Share Buyback Update, Apple's Paid Subscriptions Growth Update

Hello everyone. Today’s update will conclude our Apple 4Q23 earnings review. It’s been a busy week and we covered A LOT of ground. There are a few broader topics dealing with the Mac and iPad that extend far beyond any one earnings report. We will address / tackle those topics in due time.

As a recap, here were the earnings review sections:

In today’s update, we will discuss Apple’s share buyback trends and paid subscription tally.

Apple Share Buyback Update

There were a few interesting observations regarding Apple’s share buyback activity.

Here is quarterly data from the past three years for Apple's share buyback via open market transactions:

  • 4Q20: $18.0B. Average repurchase price per share: $106.68

  • 1Q21: $24.0B. Average repurchase price per share: $120.19.

  • 2Q21: $19.0B. Average repurchase price per share: $128.89.

  • 3Q21: $17.5B. Average repurchase price per share: $128.48.

  • 4Q21: $20.0B. Average repurchase price per share: $146.41.

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