Amazon Phone

One of Amazon CEO Jeff Bezos’ answers from his recent AllThingsD interview stood out to me: 

"[Amazon’s] approach is, if we have a good idea, and if it’s something we think customers would care about…then we don’t ask why do this, we ask why not do this? We have a high bar for doing those things. We don’t want to do me-too things. The people we’ve attracted over time to Amazon want to be pioneers. They want to be inventors. They want to do new things."

Sounds like Amazon will not only be entering the phone market, but also simultaneously inventing a new business model along the way.  I have a feeling Walmart and Target executives will be reading technology blogs a little more closely these days.