Apple Releases Apple Intelligence Ads, The Controversy Surrounding the Ads, My Verdict
Hello everyone. We are going to shift back to talking product. Today’s update will be focused on Apple Intelligence ads, some of which are causing quite the stir online. The tentative plan for tomorrow is that we will talk screens in the home.
Let’s jump into today’s update.
Apple Releases Apple Intelligence Ads
Over the past two months, Apple has released seven ads for Apple Intelligence.
The first tranche of ads, with actress Bella Ramsey from “Game of Thrones” and “The Last of Us,” came out at the end of September. The ads were from Apple’s ad agency TBWA\Media Arts Lab.
1) iPhone 16 Pro - Email summary. Bella uses email summary to quickly go over an email pitch from her agent that she forgot to look at. The copy attached to the video ad on YouTube includes: “Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of emails right from your inbox.” The video has 5.2M views on YouTube (10K up votes).
2) iPhone 16 Pro - Custom memory movies. Bella helps a Dad trying to eulogize his daughter’s pet fish buried in the backyard by creating a memory movie using photos of the daughter with the fish. “Create a custom memory movie by entering a description in Photos, and Apple Intelligence will find the best photos and videos to craft a storyline with its own narrative arc.” 320K views on YouTube (9K up votes).
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