Why Publish a Tim Cook Profile Now?, The Evolution in Cook’s AR/VR Comments (Daily Update)

Today’s discussion will continue our look at GQ’s Tim Cook profile. We begin with examining why such a profile was published in April 2023. What does it tell us about Apple? The update then looks at how Cook’s comments about AR/VR have evolved over the years and what his most recent comments suggest about upcoming products.


Why Publish a Tim Cook Profile Now?

Following Monday's update, there were a few incoming questions from members regarding why Apple would agree to such a large Tim Cook profile in April 2023.

  • Was the profile a result of Cook reaching an unsaid milestone as CEO?

  • Is there some connection to upcoming succession planning?

  • Is Apple preparing the PR runway for a big product-related announcement at WWDC?

There is some background related to the profile worth discussing.

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Apple’s Reality (Headset) Plans (Above Avalon Report)

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The Tim Cook Profile in GQ, Cook and China, Cook Provides More Mixed Reality Headset Clues (Daily Update)