Embracing Selfie Innovation

Written By Neil Cybart

Apple's Beats by Dre released a new ad titled 'Solo Selfie'. Take a look. I liked it. 

As Abdel Ibrahim pointed out to me on Twitter, the ad was inspired by a video from Karen Cheng, uploaded to YouTube last month. Here is her 'Donut Selfie' video tutorial:

Karen earned a spot in the Beats ad and can be seen at the 0:25 mark.  I found it interesting that Karen's Donut Selfie video was focused more on iPhone's camera capabilities, but instead Apple/Beats adapted the video to highlight Beats' new Solo2 headphones. The whole thing is just simply fun. 

Neil Cybart
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