Yale Researcher Inadvertently Helps Market the Apple Watch
Craig Palsson looked at the way the iPhone 3G was launched exclusive to AT&T, tying the subsequent 3G roll-out in the U.S. to nearby hospital data. He found that injuries to children under five increased 10% from 2005 to 2012 while there was no discernible increase for older children. The full report can be found here. Palsson theorizes that parents are more distracted since they can do more work around the house on their iPhone resulting in lower parental supervision.
I don't view the iPhone, or any smartphone for that matter, as the most efficient device for consuming information. If I'm not actively interacting with the device, swiping left and right or tapping various buttons, then the device isn't providing much data and information. I am also forced to jump through hoops just to get the same small bits of information throughout the day such as a stock ticker, email, or location marker.
Enter: Apple Watch.
Apple Watch will excel at displaying cursory information on a display that is always in line-of-sight. How would you know when to briefly look down at your wrist? Taptic Engine (produces haptic feedback). We can take it even further and the Taptic Engine may remove the need to actually look at the device. Your significant other can let you know they are on their way home by three quick taps. By streamlining the way we consume data using new sensory signals, the Apple Watch will not only usher in the era of personalized technology but also a new form of personal communication.
Less time focused on our gadgets and more time viewing the world around us.