Apple Looking to License Movies for Apple TV+, Warner Bros. Discovery Thinking of Splitting Itself, Skydance Merges With Paramount

Given a busy news flow, we are going to stay in video streaming land for one more update. We begin by going over a report pegging Apple as looking to license more movies for Apple TV+. The discussion then turns to Warner Bros. Discovery, Skydance, and Paramount.


Hello everyone.

Two quick notes:

1) With Netflix reporting earnings a few hours ago, the CY2Q24 tech earnings season has officially begun. We still have some time before preparing for Apple earnings. One thing that has been on my to-do list is take a fresh look at the business performance (i.e. cash flow) for paid streamers as they report this earnings cycle.

2) Earlier today, Apple issued a press release detailing new Apple Immersive Video content that will be coming to Apple Vision Pro. We briefly talked about the new series and films last month as they were highlighted during the WWDC presentation. As some Above Avalon members speculated would be the case, Apple timed the release to coincide with Apple Vision Pro being available internationally. If any interesting observations come from the new content, we will talk about them in these updates.


Apple Looking to License Movies for Apple TV+

Here’s Bloomberg:

“Apple Inc. is having discussions about licensing more films from major Hollywood studios as it looks to bolster its Apple TV+ streaming service, people familiar with the matter said.

The iPhone maker has spoken to several of the largest studios about acquiring more programming from their libraries to offer customers both in the US and abroad, said the people, who asked not to be identified discussing private negotiations. A representative for Apple didn’t respond to a request comment…

Apple licensed about 50 movies from Hollywood studios earlier this year in the US, adding classics such as Mean Girls and Titanic. That experiment went well enough that Apple has gone back to many studios for more, either to license those titles internationally or to add more.”


This is the type of rumor that can be easily misidentified and misconstrued. There is no evidence of Apple changing strategy and looking

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Churn vs. Engagement in Paid Video Streaming, Disney Looking to Boost Streaming Engagement, Implications for Apple TV+